How Plumbers Can Use Social Media to Get More Local Customers

For most plumbers, new business comes from one of two places: referrals or emergencies. A pipe bursts, a water heater fails, or a homeowner finally decides to remodel their bathroom — and they need help fast.

But here’s the catch: when people need a plumber, they don’t reach for the phone book anymore. They reach for their phones.

That’s where social media marketing comes in. When done right, platforms like Facebook, Instagram, TikTok, and Google Business Profile can become your best source of new leads. And you don’t need to be a tech expert to make it work.

Why Social Media Works for Plumbers

1. Homeowners Search Online First
   Whether it’s “emergency plumber near me” or “water heater replacement,” customers start online. If your business doesn’t show up, you’re missing calls.

2. Visual Proof Builds Trust
   Before-and-after photos of a clogged drain cleared or a new water heater installed tell a story better than words ever could.

3. Reviews Influence Decisions
   A homeowner will almost always choose the plumber with recent 5-star reviews. Social media and Google profiles make those reviews visible.

4. Low Cost, Big Reach
   Even with a small ad budget, you can put your plumbing services in front of thousands of local homeowners.

Posting Strategy for Plumbers

Here’s what works best:

• Before & After Photos
  Example: A rusted-out water heater replaced with a brand-new unit.

• Quick Tips
  Example: “Don’t pour grease down your sink — here’s why…”

• Emergency Reminders
  Example: “Frozen pipes? Call us before they burst!”

• Seasonal Advice
  Example: Winterize pipes in the fall, drain cleaning in the spring.

• Customer Testimonials
  Example: Share a photo of a happy customer with their new system.

👉 Aim to post 2–3 times per week and boost your best-performing post ($5–10/day).

Automating Follow-Ups

One of the easiest ways to keep your schedule full is automation:

• Text follow-ups after jobs (“Thanks for choosing us — if you ever need plumbing help, we’re just a call away.”)

• Review requests (“Would you mind leaving us a 5-star review? It helps other homeowners choose us.”)

• Seasonal reminders (“Winter is coming — schedule your pipe checkup today!”)

These small touches build loyalty and lead to repeat calls.

🔑CLICK HERE TO Unlock the Marketing System Built for Plumbers

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