Contractor Marketing Starter Kit | DIY Digital Marketing For Contractors

Simple, practical marketing for contractors and local service businesses—built to turn attention into calls, quotes, and booked jobs.

Most contractor marketing fails for one reason: it isn’t built for how local customers actually choose who to hire. They don’t “shop brands.” They search service + city, scan a few options, look for proof, then call the one that feels trustworthy and available.

The DIY Contractor Digital Marketing Starter Kit is designed to help you win that moment—without hiring an agency, without complicated tech, and without spending months “trying stuff.”

You don’t need more theory. You need a repeatable system that:

• Gets you found on Google when people need you now
• Makes your business look credible in 10 seconds
• Creates consistent content without living on social media
• Targets keywords that bring in higher-quality jobs (not bargain hunters)

What’s included (3 eBooks)

1) DIY Social Media for Contractors

A straightforward social plan built for trades—so your posts actually support bookings instead of just “likes.”

You’ll learn how to:

• Post with a purpose (trust-building content that leads to calls)
• Use simple job-site photos to create weeks of content
• Position your work so you attract better customers and better jobs
• Stay consistent without being “a content creator”

2) Contractor Digital Marketing Toolbox

Your no-fluff roadmap for contractor lead generation—what matters, what doesn’t, and what to do first.

You’ll get:

• The core channels that move the needle for contractors (local SEO, Google Business Profile, and conversion basics)
• Messaging that separates you from “another quote”
• A practical checklist-style approach so you can implement quickly

3) Keyword Research for Contractors

This is where predictable lead flow starts: targeting the searches people already type into Google.

You’ll learn how to:

• Find high-intent keywords (service + city + “near me” terms) that bring in ready-to-hire customers
• Avoid “traffic trap” keywords that waste time and attract tire-kickers
• Build a simple keyword list you can use for your website pages, service pages, and Google Business Profile

Why you need this (and why it works)

If your leads slow down, it’s usually not because you’re bad at your trade—it’s because your marketing isn’t showing up where local intent lives:

• Google searches (local SEO + keyword targeting)
• Google Business Profile (trust + proximity + proof)
• Simple social proof (credibility before they call)

This kit gives you the minimum effective system for contractor marketing—so you can stop guessing and start building consistency.

Who this is for

• HVAC, plumbing, roofing, electrical, concrete, landscaping, remodeling, cleaning, and other home service pros
• Contractors who want DIY marketing that is simple, local, and practical
• Owners who want a system they can hand to an office manager, spouse, or VA to implement
• Businesses that want more consistent leads without expensive retainers

Format & access

• Digital eBooks (PDF)
• Instant download after purchase
• Use across multiple crews, service areas, and locations